Peterson Associates

Founded by Robert Peterson, Peterson Associates is a professional manufacturer’s representative organization which has successfully covered the territory since 1962. Ward Peterson joined the company in 1989 as a field sales representative and Brad Peterson joined in the same capacity in 1991. The brothers purchased the business from their father in 1996, ensuring family ownership for a period that spans almost 60 years. After maintaining a 5400 square foot showroom in The Merchandise Mart in Chicago for many years, Peterson Associates exited the building in January 2014, preferring to invest time, energy and resources at the national shows in Atlanta, Dallas, and Las Vegas. In January 2016, PA opened a Las Vegas showroom and represent Indigo Falls in 16 Western states. We are automated with Brandwise and Spotlight, the industry’s leading provider of back office and field sales software, and our reps are equipped with laptops or ipads in the field. We are proud of our organization, our people, the lines we represent, and our reputation throughout the industry. Let’s grow together!

The sales associates in our organization are our greatest asset. Over the years we have recruited and maintained a high caliber sales corp. Our unique blend of experience and youth has fostered the continuity of professional service which is so important to the retailer and the key to our success. Ward and Brad Peterson, the leaders of the agency, are second generation owners who have 30 years of experience in the trade. Our sales staff is made up of committed sales professionals, many of whom have been with us for several years. Robert Peterson was certain that it was critical to take care of the people who take care of you….and our organization takes that approach to heart. We are proud of our low rep turnover, that we offer great earning opportunity to our associates, and the esprit d’corps that exists within our agency.

Peterson Associates maintains a customer base of approximately 6000 accounts, many of which have been customers for years. Our representatives call on and service their accounts on a consistent basis, presenting the lines we represent, writing orders, assisting with display, performing inventories….always adding value to the relationship.