Peterson Associates
Company History:
Founded by Robert Peterson, Peterson Associates is a professional manufacturer's representative organization which has successfully covered the state of Michigan since 1962. Ward Peterson joined the company in 1989 as a field sales representative and Brad Peterson joined in the same capacity in 1991. The brothers purchased the business from their father in 1996, ensuring family ownership for a period that spans over 50 years. In January 2001, Peterson Associates entered the Illinois/Indiana market. This event was a defining moment in an era of tremendous growth for the organization, effectively doubling the size of the organization in both sales volume and personnel. After maintaining a 5400 square foot showroom in The Merchandise Mart in Chicago for many years, Peterson Associates made the decision to exit the building in January 2014, preferring to invest resources in the national shows in Atlanta, Dallas, and Las Vegas. In January 2016, PA opened their Las Vegas showroom featuring Orca Sports and Indigo Falls, expanding our sales footprint to 13 Western states. We are automated with Brandwise, the industry's leading provider of back office and field sales software, but are adept at several ordering systems. All of the sales representatives are seasoned professionals and are equipped with laptops or Ipads in the field. We are proud of our organization, our people, the lines we represent, and our reputation throughout the industry.

Let's grow together!

Peterson Associates Sales Associates:
The sales associates in our organization are our greatest asset. Over the years we have recruited and maintained a high caliber sales corp. Our unique blend of experience and youth has fostered the continuity of professional service which is so important to the retailer and the key to our success. Ward and Brad Peterson, the leaders of the agency, are second generation owners who have 30+ years experience in the trade. Our sales staff is made up of committed sales professionals, many of whom have been with us for several years. Robert Peterson, our dad and founder, stated that it was critical to take care of the people who take care of you...and our organization takes that creed to heart. We are proud that we experience significantly less turnover than the industry norm, that we offer great earning opportunity to our associates, and for the esprit d’ corps that exists within our agency.

Peterson Associates Customer Base:
Peterson Associates maintains a customer base of approximately 4500 accounts, many of which have been customers for years. Our representatives call on and service their accounts on a consistent basis, presenting the lines we represent, writing orders, assisting with display, performing inventories...always adding value to the relationship.