Bravado announced that the company has partnered with two leading North American licensees, Boelter Brands and Trends International to produce merchandise tied to the world’s most beloved band, The Beatles. Boelter Brands will produce a full range of Beatles and Yellow Submarine glassware, drinkware and tabletop accessories. Similarly, Trends International has secured the rights to produce The Beatles posters, calendars, journals, writing instruments, bookmarks, stickers and decals. With the 50th anniversary of the Beatles arrival in America approaching in 2014, these two deals mark Bravado’s celebration of the anniversary, along with music fans everywhere.

In addition to using iconic and archival images from The Beatles’ legendary career, both licensees will also produce special items featuring the magical imagery from Yellow Submarine.  Originally released in 1968, the film was revolutionary, incorporating the world’s most famous group into an animated musical fantasy world.  Yellow Submarine was heralded for its wildly creative imagery and music, becoming a critical and box-office hit. In 1999, the film’s audio was digitally remixed for a highly successful theatrical and home video re-release. In 2012, the film was again re-mastered and re-released on DVD, Blu-ray and received another limited theatrical run. -bravado.com

“The Beatles music and message have proven to be timeless and only continue to grow in popularity. Boelter Brands is excited to feature their iconic images on our wide range of drinkware and kitchen related products,” said Jay Wilcox, president and co-owner of Boelter Brands. -homeworldbusiness.com

The Boelter Brands product offering is positioned to capitalize on consumer demand for collectible drinkware and entertaining products.  The collection includes hand painted, screened and sublimated glassware, ceramic mugs, coasters, bowls, and glassware accessories. The Beatles merchandise will be available from Boelter Brands on January 1st, 2014 and on display at major gift markets and industry shows throughout the year. -prnewswire.com

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Boelter Brands will have a Beatles catalog which is appearing to be about 30 pages.  The product mix will include their core best sellers and some new categories as well such as: Pints, Elite Root Beer Mugs, Sublimated and Sculpted Coffee Mugs, Sleeved Travel Tumblers, Neoprene Straw Tumblers, Salt & Pepper Shakers, Coasters, Melamine Plates and Bowls, Handled Mason Jar Straw Tumbler, Travel Tumblers, Stainless Bottle and Travel Mug are some of the categories.

Contact your Peterson Associcates Rep for more information on The Beatles & Yellow Submarine products from Boelter Brands.

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